Best Betting Sites

This article looks at the best betting sites that serve the UK online betting market. So, we examine the best sports betting sites that offer markets for football and horse racing. One of the features of online sports betting is the welcome offer for new customers. There are different opinions on the best deals on betting sites and you can read some information regarding the best online betting sites offers for new and existing customers. All the best betting sites offer odds in pre-match, in-play and ante post markets. Several of the best UK betting sites offer a customised betting service whereby bettors build their own multiple bet. Here is our list of the best betting sites for football, horse racing and other sports

4.5 rating
Find the betting quality of the famous UK retail, right at home or on mobile!
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
4.3 rating
With 10bet you get over 30 betting sports, an easy and pleasant layout, top live betting features.
T&Cs apply | 18+
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.
4.3 rating
Experience one of the best live betting platforms and top betting facilities at Bwin.
T&Cs | 18+
New Bwin UK customers activate the Bwin welcome offer with a minimum deposit of £10 and a qualifying bet of £20 on 3+ selection at odds of 2.0 (Evens) or bigger. The company credits the free bet for losing qualifying bets. However, any winnings from the Bwin welcome bonus free bet do not include the stake. Be sure to read the full Terms and Conditions on the betting site.
4.3 rating
Find out why Sportingbet is one of UK´s favourite and most trusted betting sites since 1998!
T&Cs | 18+
Are you joining Sportingbet for the first time? Then your first bet is on the house! Deposit and wager at least £10 on odds of 1/1 or higher. Keep in mind that voided or cashed out bets do not count towards this promo. Should your team let you down, you get your money back as a £10 free bet. Note that horse racing betting is excluded and that only deposits via bank transfer, dinners, eWire, InstantBank, InstantBanking, Kalixa, Maestro, Mastercard, Qiwi, Visa and Wire are eligible for the promo. Be sure to read the full Terms and Conditions in the betting site.
4.5 rating
Karamba is the realm of great betting opportunities with over 30 sports and fantastic offers!
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
4.5 rating
Are you looking for great betting and casino entertainment? mr.play is the place and it cover well over 25 sports!
T&Cs | 18+
Should you join mr.play for the first time from the UK, you can get a £10 bet token. It is a genuine 100% match bet bonus, so you must first place a £10 bet at Evens odds to activate the token. Your free bet is then valid for 14 days. Before expiry, the token must be wagered once at odds of 1.8 (4/5) or bigger. Winnings do not include the free bet stake.
4.5 rating
Experience excellent casino and betting features on over 30 sports, including Gaelic sports, cricket, football and more.
T&Cs | 18+
New UK members only

1st deposit matched up to £10
Min. dep.: £10
Wagering: 1x first free bet
Odds: Evens (2.0) or bigger
Max. bonus: £20
Valid: 7 days
18+
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
4.5 rating
Access over 1,500 daily betting events and top-notch features on desktop or mobile.
5.0 rating
UK's oldest and favourite betting hub offers over 30 betting sports and great promotions.
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.

What are the best online sports betting sites?

The best online sports betting sites offer customers a range of betting markets that have good value in the odds. The UK-facing online gambling market is highly competitive. Hence, it features established brands with a history in retail betting and younger operators who focus on internet betting. There has been a massive growth in sports betting sites over the last 20 years. Customers have a great deal of choice so it is important to consider the factors that make for the best UK betting sites.

Best UK betting sites:
10bet
4.3/5
T&Cs apply | 18+
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.
Betfred
4.5/5
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
Bwin
4.3/5
T&Cs | 18+
New Bwin UK customers activate the Bwin welcome offer with a minimum deposit of £10 and a qualifying bet of £20 on 3+ selection at odds of 2.0 (Evens) or bigger. The company credits the free bet for losing qualifying bets. However, any winnings from the Bwin welcome bonus free bet do not include the stake. Be sure to read the full Terms and Conditions on the betting site.
William Hill
5.0/5
William Hill
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.

The best online betting sites are also those that provide new and existing customers with a range of free bets and bonuses. The welcome offer is a key element of attracting new customers to the top betting sites. Gamblers can be fickle and some follow the free bets. Therefore, operators must provide current players with the best deals on betting sites. So, these ongoing offers are often sport-specific. They appear on the best football betting sites and best horse racing betting sites.

Latest welcome bonuses on site:
Betfred Welcome Bonus
-
Bonus Code
Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
mr.play Welcome Bonus
-
Bonus Code
Bet £10, Get £10
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x free bet | Odds: 2.0 for the qualifying deposit and 1.8 for the free bet | Max. bonus: £10 | Valid: 14 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New UK customers can claim £10 in the form of a bet token. This is a 100% match bet bonus because the value of the bet token equates to the qualifying bet. However, this bet must be at minimum odds of 2.0 (1/1) and the free bet token expires after 14 days. The bet token is valid at odds of 1.8 (4/5) or bigger and any winnings do not include the free bet stake. Keep in mind that deposits via Skrill, Neteller and PayPal do no qualify for this promo. Be sure to read the full T&Cs on the betting site.
Mansionbet Welcome Bonus
-
Bonus Code
Bet £10, Get £20
T&Cs: New members only | Min. dep.: £10 | Wagering: 1x first free bet | Odds: Evens (2.0) or bigger | Max. bonus: £20 | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New online betting UK customers with MansionBet can claim £20 in the form of free bets after making an initial deposit of £10 or more. The qualifying bet UK is for £10 on sports at odds of Evens (2.0) and that activates four free bets of £5 in value. Be sure to always read the full T&Cs on the betting site.
Bwin Sign Up Offer
-
Bonus Code
£20 Backup Bet
T&Cs: New UK members only | Min. dep.: £10 | Min. bet: £20 acca of 3+ | Min. odds: 1/2 | Wagering: 1x | Max. bonus: £20 | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New Bwin UK customers activate the Bwin welcome offer with a minimum deposit of £10 and a qualifying bet of £20 on 3+ selection at odds of 2.0 (Evens) or bigger. The company credits the free bet for losing qualifying bets. However, any winnings from the Bwin welcome bonus free bet do not include the stake. Keep in mind that horse racing bets do not qualify. Additionally, the offer is only available for limited deposit options. Be sure to read the full Terms and Conditions on the betting site.

Features of the Best Betting Sites

The best betting sites UK-focused offer new and existing customers the following features:

Pre-Match Betting

Pre-match betting appears on the best online sports betting sites. Bookmakers issue the odds a few days before an event. The odds fluctuate when there is significant team news in football and non-runners in horse racing. The pre-match odds are not available once the match or race begins.

Bet Builder

The best new betting sites offer the relatively recent new service of a bet builder. Customers create a multiple bet from outcomes that do not appear in the regular betting. The best betting sites look at the selections in such an accumulator and quote odds which the bettor can take or refuse.

8 months ago 0 253
A betting accumulator is a single line bet that combines a number of selections. The returns are based on the multiplied odds. Each leg must win for an accumulator to ...

In-Play

The best sports betting sites UK feature a live betting interface. Bookmakers offer in-play betting markets on the most popular betting sports, including football. The most bet on live events at the best in-play betting sites are fixtures in the English Premier League.

Live Streaming

The best betting sites live stream football, horse racing and other sports. On some sites customers must place a bet on a horse race to receive live streaming. Football live streaming is often free and there is no need to bet on a match to view the action.

See our selection of live betting sites:
Karamba
4.5/5
Karamba
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
MansionBet
4.5/5
MansionBet
T&Cs | 18+
New UK members only

1st deposit matched up to £10
Min. dep.: £10
Wagering: 1x first free bet
Odds: Evens (2.0) or bigger
Max. bonus: £20
Valid: 7 days
18+
Betway
5.0/5
Betway
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
LV Bet
4.5/5
Betfred
4.5/5
Betfred
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.

Cash Out

The best cash out betting sites allow customers to close a bet before expiry. The bet can be an in-play bet from earlier in the event or a wager in the pre-match betting. The cash out value depends on the original bets and the odds at the time of the request.

8 months ago 0 279
Cash out betting is a relatively new concept for fixed odds bookmakers. It became popular because the process mirrors trading with an exchange bookmaker. Bettors can cash out existing bets ...

Ante Post Betting

Customers can place bets on the outright winner of football leagues and Cup competitions and horse races that take place in the future. The most popular football ante post bets are on the English Premier League and World Cup. Races at the Cheltenham Festival are popular for ante post betting.

Matched Betting

The best matched betting sites allow customers to take advantage of matched betting opportunities. This means using bookmaker free bets to make money regardless of the outcome of the betting event. The process involves placing the free bet with a fixed odds bookmakers and laying (taking) the same bet at a betting exchange. However, odds variances and exchange commission affect the profit. However, it is common to win up to 80% of the free bet with no risk using matched betting.

8 months ago 0 210
Matched betting is the process by which you can take advantage of free bets UK with bookmaker brands. These free bets may be part of a welcome offer or in ...

Best Sign Up Offers

Here is a selection of the types of bonus at the best bonus betting sites:

No Deposit

The best sign up offers betting sites include a no deposit bonus. This is unconditional and does not depend on a qualifying deposit or qualifying bet. Customers receive a no deposit bonus  after completing the procedure to create a new account. However, there are no wagering requirements and the free bet appears in an account immediately. Any winnings from the free bet bonus do not include the free bet stake.

Betway Football 4 To Score
-
Bonus Code
£50,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4x 1st scorer on selected games to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the first scorers? If so, be sure to submit your tips to Betway before the start of the match and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible football matches are available online. Be sure to read the full T&Cs on the betting site.
Betway Horse Racing 4 To Win
-
Bonus Code
£1,000-10,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4 to Win before the race starts to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the winners of the daily races? If so, be sure to submit your tips to Betway before the start of the race and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible races are available online. Be sure to read the full T&Cs on the betting site.
William Hill Extra Places
-
Bonus Code
Enhanced place terms
T&Cs: Existing UK members only | Enhanced each way terms at 1/5 odds | Available on selected horse races | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Enjoy a higher chance of each-way earnings with your horse racing bets. You can get double the available extra places on top races! Minimum runners will apply for enhanced place terms. Enhanced each way terms at 1/5 odds unless otherwise stated. Be sure to always read the full bonus terms on the betting site.

Match Deposit

A match deposit bonus is related to the first deposit. Bookmakers match the initial deposit with some form of bonus which can come in the form of a free bet. If the bonus is for the same value of the first deposit, this offer is a 100% match bet bonus. However, other common match deposit bonuses are the 50% match deposit bonus and 200% match deposit bonus.

10bet Sign Up Offer
PLAY10
Bonus Code
50% up to £50
T&Cs: New UK members only | Min. dep.: £15 | Wagering: 8x (bonus + deposit) | Min. odds: 4/5 singles, 2/5 accas | Max. bonus: £50 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.
Betway eSports Welcome Bonus
-
Bonus Code
£10 Free Bet.
T&Cs: New UK members only | 1st deposit matched up to £10 | 1 x 3/4+ odds unlock the free bet | Min Dep: £10 | PayPal / Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Betway offers a 100% matched free bet to users registering for the first time and based on their first deposit. You must deposit £10 or more within 7 days after registration and wager once on odds of at least 3/4 (single bet), 2/4 (each way bet) or 2/5 (system bet) to unlock the £10 free bet. You then have 7 days to use your free bet (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.
Betway Welcome Bonus
-
Bonus Code
£10 Free Bet
T&Cs: New UK members only | 1st deposit matched up to £10 | 1 x 1.75+ odds unlock free bet | Min Dep: £10 | PayPal/Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Betway offers a 100% matched free bet to users registering for the first time and based on their first deposit. You must deposit £10 or more within 7 days after registration and wager once on odds of at least 3/4 (single bet), 2/4 (each way bet) or 2/5 (system bet) to unlock the £10 free bet. You then have 7 days to use your free bet (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.

Match Bet

The best betting sites offer a welcome offer with a link to the first bet. Opening an account and depositing funds does not create a bonus. The match bet bonus is activated by the first bet. The bonus is a 100% match bet bonus when the qualifying bet is for the same amount as the bonus. Hence, the match bet bonus provides an incentive to register with the best online betting sites.

Betfred Welcome Bonus
-
Bonus Code
Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
mr.play Welcome Bonus
-
Bonus Code
Bet £10, Get £10
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x free bet | Odds: 2.0 for the qualifying deposit and 1.8 for the free bet | Max. bonus: £10 | Valid: 14 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New UK customers can claim £10 in the form of a bet token. This is a 100% match bet bonus because the value of the bet token equates to the qualifying bet. However, this bet must be at minimum odds of 2.0 (1/1) and the free bet token expires after 14 days. The bet token is valid at odds of 1.8 (4/5) or bigger and any winnings do not include the free bet stake. Keep in mind that deposits via Skrill, Neteller and PayPal do no qualify for this promo. Be sure to read the full T&Cs on the betting site.
Bwin Sign Up Offer
-
Bonus Code
£20 Backup Bet
T&Cs: New UK members only | Min. dep.: £10 | Min. bet: £20 acca of 3+ | Min. odds: 1/2 | Wagering: 1x | Max. bonus: £20 | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New Bwin UK customers activate the Bwin welcome offer with a minimum deposit of £10 and a qualifying bet of £20 on 3+ selection at odds of 2.0 (Evens) or bigger. The company credits the free bet for losing qualifying bets. However, any winnings from the Bwin welcome bonus free bet do not include the stake. Keep in mind that horse racing bets do not qualify. Additionally, the offer is only available for limited deposit options. Be sure to read the full Terms and Conditions on the betting site.
Sportingbet Welcome Bonus
-
Bonus Code
£10 MoneyBack Free Bet
T&Cs: New UK members only | Min. bet.: £10 at odds of 2.0+ | Horse racing excl. | Max. bonus: £10 if losing first bet | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
With Sportingbet, you either win your first bet or get a refund! Deposit and wager at least £10 on odds of 1/1 or higher to qualify. Note that only deposits via bank transfer, dinners, eWire, InstantBank, InstantBanking, Kalixa, Maestro, Mastercard, Qiwi, Visa and Wire qualify your for this promo. Also horse racing bets, or voided and cashed out bets do not count either. Should you lose your first bet, you get your money back as a £10 free bet. Be sure to read the full Terms and Conditions in the betting site.

Deals on Betting Sites

Here is a sample of the best deals on betting sites that cater for current customers and are not targeted at new customers:

Free Bets

All customers qualify for the best betting sites free bets. They can be conditional on a certain outcome or unconditional and a reward for loyalty. Bookmakers issue the most free bets for football but they are also common in horse racing and tennis betting. The maximum free bet is usually £25 or £50, depending on the bookmaker. The free bet is available for any sports market. However, any winnings from the free bet do not include the free bet stake. Free bets are issued during the Cheltenham Festival.

Betfred Free Bet if 2nd
-
Bonus Code
£10 Free Bet
T&Cs: Existing UK members only | Win and each way bets | Refund up to £10 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Customers receive a free bet if the selection they back finishes second in a horse race. The offer applies to several races and the maximum free bet is £10. So, free bets are valid for seven days and any returns do not include the free bet stake. Betfred online announces the qualifying races in good time for customers to see the promotion and claim Betfred free bets. Be sure to read the full Terms and Conditions on the betting site.
Betfred Welcome Bonus
-
Bonus Code
Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
10bet Horse Racing Free Bet
-
Bonus Code
£10 Free Bet
T&Cs: Existing UK members only | Win or Each Way bets | Backed horse beaten by a head | Refund up to £10 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Account holders must contact customer support to activate the offer. If a horse the bettor backs is beaten by a head or less, 10bet will refund the stake up to £10 in the form of a free bet. Win or each way bets count for this promotion. The free bet equates to the value of the qualifying bet which has to be for a stake of up to £10. However, any winnings from the 10bet free bet do not include the stake and the free bet expires after seven days. There is an odds requirement for the free bet of 1.8 (4/5) to 8.0 (7/1).
MansionBet Faller Insurance
-
Bonus Code
£25 Free Bet
T&Cs: Existing UK members only | Single bet of £5+ on selected jump races and markets | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bettors will be credited with up to £25 in the form of a free bet if a horse they back falls, unseats its rider or is brought down. The qualifying is bet is for £5 or more on winner markets on selected jump meetings in the UK and Ireland. Be sure to read the full T&Cs on the betting site.

Best Odds Guaranteed

The best UK betting sites offer Best Odds Guaranteed (BOG) on racing in the UK and Ireland. When a bettor takes a board price or early price and the Starting Price (SP) is different bets are settled at the best odds. This price promise is available from 9am on the day of the meeting. However, bookmakers impose an upper limit on what can be won from BOG. In addition, some of the best betting sites offer Best Odds Guaranteed on greyhound racing in the UK and Ireland.

Mansionbet Best Odds Guaranteed
-
Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win or Each Way bets | Max.: £10,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Calling out all early fans of UK and Irish Horse racing! MansionBet guarantees the payout of your selection at the highest price. It applies to all win or each way bets. However, ante-post and W/O favourite bets to not qualify. The maximum payout from this concession is up to £10,000 per day. Be sure to read the full T&Cs on the betting site.
Bwin Best Odds Guaranteed
-
Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £20,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bwin promises to settle horse racing win bets from meetings at the UK and Ireland at the best odds. If a customer takes an early price and the Starting Price (SP) is different, they will receive the highest odds. However, the maximum daily win per customer from this guarantee is £20,000 and bets qualify from 8am on the day of the race. There is no opt-in requirement for BOG. Be sure to read the full Terms and Conditions on the betting site.
Sportingbet Best Odds Guaranteed
-
Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £20,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
You do not need to opt-in for the Best Odds Guaranteed. Simply place your horse racing bets on any UK or Irish meeting and Sportingbet will settle your bet at the best price rather than the SP. The SP can also be the best price. Note that only Win markets are eligible and that the maximum winning from this concession is at £20,000 per day. Be sure to read the full T&Cs on the betting site.
William Hill Best Odds Guaranteed
-
Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £25,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
If you’re a fan of the horse and greyhound racing scene in the UK and Ireland, be sure to check William Hill’ Best Odds Guaranteed. This promotion is available from 10:00 on the day of the race and until start. The promotion is only available on win markets on all UK and Irish horse and greyhound races. Winnings from BOG are limited to £25,000 per day. Be sure to always read the full bonus terms on the betting site.

Accumulator Offers

Accumulators are popular football and sports bets with the top betting sites. So, an accumulator brings together four or more selections in a one-line bet. All the selections must win for a successful bet. However, acca insurance provides security against one losing leg. In this case, stakes are returned as betting funds or in the form of a free bet. Therefore, enhanced accas boost the return from a winning multiple. The percentage enhancements appear on a sliding scale and depend on the number of selections and bookmaker.

Mansionbet Acca Booster
-
Bonus Code
7.5-60% Winnings Boost
T&Cs: Existing UK members only | Acca of 4+ events | Odds of 1/5+ or total odds of 3/1+ | Max: £10,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
The MansionBet betting site provides customers with a profit boost when they have a winning straight-line accumulator with four selections or more. However, each leg must be placed at odds of 1/5 (1.2) or bigger and the combined odds must be 3/1 (4.0) or bigger. The bonus is for 7.5% to 60%, depending on the number of selections, from five to 14 and more. Keep in mind that this Acca Boost only applies to pre-selected events and Asian Handicaps and Over/Under bets do not qualify. Be sure to read the full T&Cs on the betting site.
KaramBoost
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Bonus Code
4-77% Win Boost
T&Cs: Existing UK members only | Accas of 4+ bets | Odds: 1/5 or higher | Max. win: £11,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Karamba boosts your winning from 4% to 77% when you place accumulator bets of 4 to 14+ events at odds of 1/5 or higher. As always, cashed out bets, or Draw no bet, Asian Handicaps and similar bets where you can get a full or partial refund do not qualify. Free bets and other promotions do not combine with this concession. The winnings you get from the KaramBoost are capped to £11,000. Be sure to read the full T&Cs on the betting site.
10Bet Acca Boost Bonus
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Bonus Code
Up to 50% Acca Boost
T&Cs: Existing UK members only | 2-50% win boost | Acca of 3+ bets | Min. odds: ½ each | Full T&Cs apply | 18+ | BeGambleAware.org
More info
10bet sports boosts winning accumulators by up to 50%, depending on the number of legs in the bet. The minimum number of selections is three and the maximum number of selections is 16. Boosts ranges from 2 to 50% on a sliding scale. Any qualifying bets are subject to minimum odds of 1.5 (1/2) for each selection. Bets subject to cashing out do not count. The maximum value of the additional winnings is £5,000 per bet. The offer applies to any pre-match market in which there is no partial return across the full range of betting sports. Hence, the most popular boost qualifying multiple bet is on the match result of football fixtures but it is also popular for tennis and horse racing accas.
Sportingbet Enhanced Accas
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Bonus Code
Enhanced odds
T&Cs: Existing members only | Available on pre-determined accas on site | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Sportingbet offers daily accas on top events, mostly football games from the best UK and European leagues. Select these tailored accumulators for enhanced odds and winnings. No wagering and long T&Cs, it´s really up to whether you want to back the Sportingbet Acca suggestion of the day. Be sure to read the full T&Cs on the betting site.

Money Back Refunds

A popular promotion on the best betting sites UK is a refund due to certain conditions. So in football, customers may receive a free bet when a named player scores a goal. A popular horse racing money back refund is related to races at the Cheltenham Festival. Hence, customers get their stake back if the backed horse does not get a proper run in a race but is a runner. Also, if a horse finishes second to the SP favourite in selected races, the best online betting sites will refund the stake as a free bet.

MansionBet Faller Insurance
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Bonus Code
£25 Free Bet
T&Cs: Existing UK members only | Single bet of £5+ on selected jump races and markets | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bettors will be credited with up to £25 in the form of a free bet if a horse they back falls, unseats its rider or is brought down. The qualifying is bet is for £5 or more on winner markets on selected jump meetings in the UK and Ireland. Be sure to read the full T&Cs on the betting site.
MansionBet Brace Insurance
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Bonus Code
£10 Free Bet
T&Cs: Existing UK members only | Single bet of £5+ on selected games and markets | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Customers who place a £5 bet on the First/Last Goalscorer, Correct Score, Half Time/Full Time or Match Winner & Both Teams to Score markets will receive £10 in the form of free bets. Qualifying bets are on a selection of Premier League matches. Hence, the bookmaker refunds the first single bet up to £10 when a player scores two goals or more, known as a brace. Be sure to read the full T&Cs on the betting site.
William Hill Cricket In-Play Insurance
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Bonus Code
Up to £100 Free Bet
T&Cs: Existing UK members only | 10% back on net loss | Live cricket bets only | Free bet valid 4 days on any sport | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Place bets on your favourite in-play Cricket events and get a 10% insurance back on your net losses up to £100 in free bets. You must place a single bet on live cricket. You get 10% of your net losses up to £100 in the form of a free bet. Bets placed with another promotion such as a free bet do not qualify. The free bet is credited by the following Monday midday and must be used with 4 days. Be sure to always read the full bonus terms on the betting site.
William Hill Tennis In-Play Insurance
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Bonus Code
Up to £100 Free Bet
T&Cs: Existing UK members only | 10% back on net loss | Live tennis bets only | Free bet valid 4 days on any sport | Full T&Cs apply | 18+ | BeGambleAware.org
More Info
Get 10% up to £100 on net losses made during in-play tennis betting for the last week. This insurance comes in the form of a free bet. You must place a single bet on live tennis. You get 10% of your net losses up to £100 in the form of a free bet. Bets placed with another promotion such as a free bet do not qualify. The free bet is credited by the following Monday midday and must be used with 4 days. Be sure to always read the full bonus terms on the betting site.

Best Sports on Betting Sites

The two most bet on sports at the best sports betting sites are football and horse racing:

Football

The best football betting sites UP provide odds for up to 200 football leagues and Cup competitions. Football is popular for pre-match, in-play and ante post betting. The rules are simple and transparent and there can be a definite outcome. The most bet on market is the 3-way match winner and the options are Home Win, Draw and Away Win. However, there are many football-related in-play bets on the best football betting sites. The Premier League is very popular for in-play betting.

Recommended football betting sites:
LV Bet
4.5 rating
Access over 1,500 daily betting events and top-notch features on desktop or mobile.
Karamba
4.5 rating
Karamba is the realm of great betting opportunities with over 30 sports and fantastic offers!
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
mr.play
4.5 rating
Are you looking for great betting and casino entertainment? mr.play is the place and it cover well over 25 sports!
T&Cs | 18+
Should you join mr.play for the first time from the UK, you can get a £10 bet token. It is a genuine 100% match bet bonus, so you must first place a £10 bet at Evens odds to activate the token. Your free bet is then valid for 14 days. Before expiry, the token must be wagered once at odds of 1.8 (4/5) or bigger. Winnings do not include the free bet stake.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+

Horse Racing

Horse racing is the core sport in betting offices in the UK. Customers from the UK expect a decent horse racing service and internet bookmakers generally deliver. The service includes race cards, form and betting for each horse. Each way bets are settled in line with standard place terms. The best horse racing betting sites UK offer extra place places on high profile races. Hence, the Grand National standard each way terms are one quarter the odds for four places but some bookmakers offer five places.

Best horse racing coverage:
William Hill
5.0 rating
UK's oldest and favourite betting hub offers over 30 betting sports and great promotions.
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
Betfred
4.5 rating
Find the betting quality of the famous UK retail, right at home or on mobile!
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
10bet
4.3 rating
With 10bet you get over 30 betting sports, an easy and pleasant layout, top live betting features.
T&Cs apply | 18+
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.
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