Best Odds Guaranteed

Best Odds Guaranteed (BOG) is a promise from UK-facing bookmakers to settle bets on horse racing in the UK and Ireland at the best odds. However, a number of the best bookmakers extend this guarantee to greyhound racing. BOG is one of the top betting offers for existing customers who register with an online sportsbook. This promise complements welcome offers for new customers who create a new account. Here is a list of best BOG offers and our extensive guide.

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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win or Each Way bets | Max.: £10,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Calling out all early fans of UK and Irish Horse racing! MansionBet guarantees the payout of your selection at the highest price. It applies to all win or each way bets. However, ante-post and W/O favourite bets to not qualify. The maximum payout from this concession is up to £10,000 per day. Be sure to read the full T&Cs on the betting site.
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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £20,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bwin promises to settle horse racing win bets from meetings at the UK and Ireland at the best odds. If a customer takes an early price and the Starting Price (SP) is different, they will receive the highest odds. However, the maximum daily win per customer from this guarantee is £20,000 and bets qualify from 8am on the day of the race. There is no opt-in requirement for BOG. Be sure to read the full Terms and Conditions on the betting site.
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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £20,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
You do not need to opt-in for the Best Odds Guaranteed. Simply place your horse racing bets on any UK or Irish meeting and Sportingbet will settle your bet at the best price rather than the SP. The SP can also be the best price. Note that only Win markets are eligible and that the maximum winning from this concession is at £20,000 per day. Be sure to read the full T&Cs on the betting site.
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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £25,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
If you’re a fan of the horse and greyhound racing scene in the UK and Ireland, be sure to check William Hill’ Best Odds Guaranteed. This promotion is available from 10:00 on the day of the race and until start. The promotion is only available on win markets on all UK and Irish horse and greyhound races. Winnings from BOG are limited to £25,000 per day. Be sure to always read the full bonus terms on the betting site.

Which bookies offer Best Odds Guaranteed?

Most of the established betting brands that service the British and Irish sports betting market offer BOG. When bettors first had this price promise, it was available with just one bookmaker. Other operators soon followed, so BOG is now part of the betting landscape in the UK. Hence. bookmakers that give customers this promise include William Hill, Betway and Sportingbet.  It is a common concession with UK betting sites because of the popularity of horse racing and to a lesser extent greyhound racing. However, as most operators now offer BOG, it does not give one firm an advantage.

£30 in Free Bets
New UK members only | Min. bet: £10 | Wagering: 1x | Odds: ½ or bigger | Max. bonus: 2x £15 free bets | Valid: 30 days | Full T&Cs apply | 18+ | BeGambleAware.org
5.0/5
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.

How does Best Odds Guaranteed work?

If a bettor takes an early price and the Starting Price (SP) is different, the bookmaker will settle the bet at the best odds. So if the early price is 10/1 (11.0) and the SP is 12/1 (13.0), the customers gets 12/1. Conversely, if the board price is 10/1 and the SP is 8/1 (9.0), 10/1 applies for bet settlement.  The offer comes into play at 9am on the day of the race. So, the best betting sites place a daily upper limit on what one customer can win as a result of BOG. It is most commonly valid for horse racing in the UK and Ireland but some operators make the same promise for greyhound racing. However, Best Odds Guaranteed is subject to a bookmaker’s specific and general Terms & Conditions.

£10 Free Bet
New UK members only | 1st deposit matched up to £10 | 1 x 1.75+ odds unlock free bet | Min Dep: £10 | PayPal/Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
5.0/5
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+

BOG Terms & Conditions

Please refer to the following summary of BOG Terms & Conditions:

  • Existing customers qualify.
  • No qualifying deposit or bet.
  • Best odds from the early price or SP.
  • Horse racing in the UK and Ireland.
  • Greyhounds with some bookmakers.
  • Win market only and place element of each way bets do not qualify.
  • Maximum win from BOG.
  • Some bets do not count.
  • Bookmaker general Terms & Conditions apply.

Best Odds Guaranteed is one of the best bet offers from bookmakers in the UK. In fact the promise is one of the factors that potential new customers consider when looking to open a betting account.

8 months ago 0 304
Betting odds are a numerical representation of the probability of something happening. They are created by bookmakers who make a book of betting odds for each potential outcome of an ...

Best Odds Guaranteed Bookies

BOG is a popular promotion with bookmakers in the UK.  Hence, all the leading betting brands settle horse racing bets in line with this guarantee. However, the concession proved to be so popular that some bookmakers also make the promise for all greyhound meetings in the UK and Ireland. However, there is no best odds guarantee for other sports because they do not used a Starting price mechanism. The list of Best Odds Guaranteed bookies for horse racing in the UK and Ireland includes the following operators:

William Hill

William Hill Best Odds Guaranteed is one of a wide range of promotions with this operator for new and existing customers. The welcome offer is Bet £10 and Get £30 in Free Bets. This offer is a 300% match bet bonus because the bonus is three times the qualifying bet. The first bet has a lower odds restriction of 1/2 (1.50) and the free bets are paid in the form of two free bets for £15. However, the free bets expire after 30 days and any winnings do not include the free bet stake. William Hill’s ongoing promotions complement this welcome offer and include BOG, bet boosts, cash refunds and extra places on a selection of major horse races in the UK.

William Hill Welcome Bonus
P30
Bonus Code
2x £15 Free Bets
T&Cs: New UK members only | Min. bet: £10 | Min. odds: 1/2 | Valid: 30 days | Deposit method restrictions | Full T&Cs apply | 18+ | BeGambleAware.org
More info
William Hill delivers great betting opportunities from the start. Sign up and wager £10 on odds of ½ or greater and receive two £15 free bets! New players offer. You must sign up with the promo code P30. You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher. This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay. The free bets are valid for 30 days. Be sure to always read the full bonus terms on the betting site.
William Hill Best Odds Guaranteed
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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £25,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
If you’re a fan of the horse and greyhound racing scene in the UK and Ireland, be sure to check William Hill’ Best Odds Guaranteed. This promotion is available from 10:00 on the day of the race and until start. The promotion is only available on win markets on all UK and Irish horse and greyhound races. Winnings from BOG are limited to £25,000 per day. Be sure to always read the full bonus terms on the betting site.
William Hill Acca Freedom
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Bonus Code
Daily Bet Boost or Insurance
T&Cs: Existing UK members only | Bet Boost for accas of 3+ bets | or Insurance for accas of 5+ bets | Handicap, totals, enhanced markets and free bets excluded | Full T&Cs apply | 18+ | BeGambleAware.org
William Hill Extra Places
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Bonus Code
Enhanced place terms
T&Cs: Existing UK members only | Enhanced each way terms at 1/5 odds | Available on selected horse races | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Enjoy a higher chance of each-way earnings with your horse racing bets. You can get double the available extra places on top races! Minimum runners will apply for enhanced place terms. Enhanced each way terms at 1/5 odds unless otherwise stated. Be sure to always read the full bonus terms on the betting site.

Betway

Another example of this price promise is the Betway Best Odds Guaranteed concession. BOG is part of a package of promotions for new and existing customers. The Betway welcome offer is up to £30 in the form of free bets. So the minimum deposit is £10 and Betway matches this amount up to £30. There are odds requirements for the free bet of odds of 3/4 (1.75) or bigger. The free bet from Betway is valid for 7 days. However, the free bet stakes is not part of any winnings. The Betway welcome offer is part of a range of promotions for all players. Existing customers can benefit from BOG, £5 Yankee Special free bet and a horse racing predictor game.

Betway Welcome Bonus
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Bonus Code
£10 Free Bet
T&Cs: New UK members only | 1st deposit matched up to £10 | 1 x 1.75+ odds unlock free bet | Min Dep: £10 | PayPal/Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Betway offers a 100% matched free bet to users registering for the first time and based on their first deposit. You must deposit £10 or more within 7 days after registration and wager once on odds of at least 3/4 (single bet), 2/4 (each way bet) or 2/5 (system bet) to unlock the £10 free bet. You then have 7 days to use your free bet (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.
Betway Weekly Free Bet
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Bonus Code
2x £5 Free Bet.
T&Cs: Existing UK customer offer | Wager £25 on combi bets of 3+ events (excl. enhanced and boosted odds) | Min odds: 2/1 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Join the free bet club, wager at least £25 on combi bets of 3+ events in the week and Betway will credit you with 2x £5 free bets every week. You get your first free bet on Saturday at 10:00 GMT and your second free bet on the following Monday at 10:00 GMT. Your free bets are valid 30 days and must be wagered once (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.
Betway Horse Racing 4 To Win
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Bonus Code
£1,000-10,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4 to Win before the race starts to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the winners of the daily races? If so, be sure to submit your tips to Betway before the start of the race and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible races are available online. Be sure to read the full T&Cs on the betting site.
Betway Football 4 To Score
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Bonus Code
£50,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4x 1st scorer on selected games to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the first scorers? If so, be sure to submit your tips to Betway before the start of the match and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible football matches are available online. Be sure to read the full T&Cs on the betting site.

Sportingbet

A further horse racing price promise is the Sportingbet Best Odds Guaranteed concession. This operator settles horse racing bets on the bigger price from an early price and the SP. New customers can claim £10 in the form of a free bet refund. So, the qualifying bet is on sports for £10 or more at odds of evens (2.0) or bigger. If the bet loses the new customers receives £10 as a free bet. This is a 100% match bet bonus but does not apply for a winning initial bet. The Sportingbet welcome offer is part of a portfolio of promotions that also includes BOG on UK and Ireland horse racing and several accumulator-related offers.

£10 MoneyBack Free Bet
New UK members only | Min. bet.: £10 at odds of 2.0+ | Horse racing excl. | Max. bonus: £10 if losing first bet | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
4.3/5
T&Cs | 18+
Are you joining Sportingbet for the first time? Then your first bet is on the house! Deposit and wager at least £10 on odds of 1/1 or higher. Keep in mind that voided or cashed out bets do not count towards this promo. Should your team let you down, you get your money back as a £10 free bet. Note that horse racing betting is excluded and that only deposits via bank transfer, dinners, eWire, InstantBank, InstantBanking, Kalixa, Maestro, Mastercard, Qiwi, Visa and Wire are eligible for the promo. Be sure to read the full Terms and Conditions in the betting site.

Top Betting Offers

BOG is one of a range of top betting offers from UK-facing sportsbooks related to the most popular betting sports. So, a typical sportsbook will offer odds on over 30 sports, including the mainstream sports and some of the more obscure. Bookmakers also offer markets for Politics, Esports and TV and Entertainment. Hence, customers can place bets in pre-match, in-play and ante post markets for horse racing, football and tennis. Bookmakers complement BOG with the following best bet offers related to these betting sports:

Horse Racing

Here is a selection of horse racing offers for existing customers that sit alongside Best Odds Guaranteed:

  • Extra places.
  • Free bet if horse finishes second to the SP favourite.
  • Odds boosts on selected horses.
  • Refund if bettor does not get a run.
Recommended horse racing betting sites:
William Hill
5.0 rating
UK's oldest and favourite betting hub offers over 30 betting sports and great promotions.
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
Betfred
4.5 rating
Find the betting quality of the famous UK retail, right at home or on mobile!
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
10bet
4.3 rating
With 10bet you get over 30 betting sports, an easy and pleasant layout, top live betting features.
T&Cs apply | 18+
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.

Football

Football is the most popular betting sport in the world and bookmakers offer the following best bet football promotions in addition to BOG:

  • Acca insurance.
  • Enhanced accas.
  • Price boosts.
  • Enhanced first scorer odds.
Recommended football betting sites:
LV Bet
4.5 rating
Access over 1,500 daily betting events and top-notch features on desktop or mobile.
Karamba
4.5 rating
Karamba is the realm of great betting opportunities with over 30 sports and fantastic offers!
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
mr.play
4.5 rating
Are you looking for great betting and casino entertainment? mr.play is the place and it cover well over 25 sports!
T&Cs | 18+
Should you join mr.play for the first time from the UK, you can get a £10 bet token. It is a genuine 100% match bet bonus, so you must first place a £10 bet at Evens odds to activate the token. Your free bet is then valid for 14 days. Before expiry, the token must be wagered once at odds of 1.8 (4/5) or bigger. Winnings do not include the free bet stake.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+

Tennis

Tennis betting is very popular and customers can enhance the experience from a  portfolio of best bet promotions that include BOG:

  • Free bets.
  • Price boosts on winning accas.
  • Money back refunds.
  • Special bets.

Best Odds Guaranteed Meetings and Races

The Best Odds Guaranteed promise applies to all meetings in the UK and Ireland. There are three types of racing in these jurisdictions: Flat, jumps and All-Weather. Hence, customers can take advantage of BOG from bets in any race, regardless of type. The promise applies for the major festival meetings and standalone races. These fixtures and races are the biggest for betting and bookmakers provide a comprehensive service. Bettors can also subscribe to horse racing tips that provide selections for BOG races. The most bet on racing occasions in the UK are as follows:

Cheltenham Festival

The Cheltenham Festival is the biggest betting meeting of the year.  It takes place over four days in March and there are 28 races in total. Bettors can benefit from Best Odds Guaranteed for every race at the festival. The meeting features championship races over hurdles and fences and a variety of distances. So, from 9am on each morning of the festival, BOG applies.

Royal Ascot

Royal Ascot is the equivalent of the Cheltenham Festival on the Flat. It is a five-day meeting in June that features 30 races. Hence, there are 19 Group races and a number of heritage handicaps. Royal Ascot is much a social occasion as race meeting and the Queen attends on each day. Bettors can take advantage of BOG on every Royal Ascot race from 9am on race day.

Royal Ascot

Grand National

The Grand National is the most famous steeplechase in the world and the most bet on race in the UK. It takes place at Aintree Racecourse near Liverpool at the start of April. Bookmakers offer many special bets for the race. So, these markets complement BOG which is available for horse racing bets from 9am on Grand National day.

The Grand National

The Derby

The Derby is the most prestigious Flat race in the world and the most sought after by most Flat trainers and jockeys. The race takes place at Epsom Downs Racecourse near London on the first Saturday in June. The Derby is one of the five British Classics for three-year-olds. Hence, it is the most important race for breeding and a race that qualifies for BOG from 9am on race day.

The Derby

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