Enhanced Odds

The UK online betting industry is competitive and the dominant operators are well-known brands.  Relatively new sportsbooks are also trying to gain market share. Bookmakers use free bets and bonuses to attract new customers and maintain the loyalty of existing ones. However, enhanced odds are another method to ensure bettors stay loyal and do not move to a competitor’s site. At some time, all the UK-facing bookmakers offer enhanced odds. William Hill odds boosts provide current customers with better odds than the standard odds. William Hill enhanced odds are available for several betting sports, including football, tennis and horse racing. Here are all our enhanced odds offers:

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Bonus Code
Odds Enhanced up to 20%
T&Cs: Registered players only | Enhanced odds from 5% to 20% | Full T&Cs apply | 18+ | BeGambleAware.org
More info
At LV Bet, you can get up to 20% more winnings on your combo bets using the enhanced odds for loyal customers. Visit the promo page to see the SuperDuper Bet of the day. Be sure to always read the full bonus terms on the betting site.
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Bonus Code
Extra Places
T&Cs: Existing UK members only | 3 Places (1/5 Odds), 4 Places (1/5 Odds), 5 Places (1/5 Odds) | Each way bets | Full T&Cs apply | 18+ | BeGambleAware.org
More info
The bookmaker settles each way bets in line with industry place terms which depend on the type of race and number of runners. The promotion applies to selected races and offers 3, 4 or 5 places at one fifth the win odds. Win and multiple bets qualify but there has to be a specific number of runners in a qualifying race. However, if there are non-runners which takes the field below the required number the offer is not valid. Be sure to read the full Terms and Conditions on the betting site.
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Bonus Code
Enhanced odds
T&Cs: Existing members only | Available on pre-determined accas on site | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Sportingbet offers daily accas on top events, mostly football games from the best UK and European leagues. Select these tailored accumulators for enhanced odds and winnings. No wagering and long T&Cs, it´s really up to whether you want to back the Sportingbet Acca suggestion of the day. Be sure to read the full T&Cs on the betting site.
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Bonus Code
Enhanced Odds
T&Cs: Existing UK members only | See the selected accas on site | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bwin offers daily accumulator bets with enhanced odds. Simply visit the betting site to view the daily offers. Be sure to read the full Terms and Conditions on the betting site.
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Bonus Code
Daily Bet Boost or Insurance
T&Cs: Existing UK members only | Bet Boost for accas of 3+ bets | or Insurance for accas of 5+ bets | Handicap, totals, enhanced markets and free bets excluded | Full T&Cs apply | 18+ | BeGambleAware.org
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Bonus Code
3x Boosts up to £20
T&Cs: Existing UK members only | Single bets on horses or greyhounds | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Click the Bet Boost option when placing a single bet on horses or greyhounds and get a boost up to £20, available 3x every day! Existing players offer. You get 3x Bet Boosts every day. You must click the Bet Boost option when placing a bet. Only single bets on horse or greyhound races get a Bet Boost. This promotion does not combine with other odds boost or enhancement promotions. Bet Boosts expire at 23:59 (UK time) each day. Be sure to always read the full bonus terms on the betting site.

What are enhanced odds?

Enhanced odds are a method to attract new customers  and provide an incentive for existing customers to place bets. Online bettors can be fickle and will move to sites that offer generous free bets. So in effect, enhanced odds are giving bettors something for nothing. Bookmakers boost the standard odds on a range and sports events. For example, a football team night be Evens (2.0) to win a match but a bookmaker enhances the odds to 5/4 (2.25).

5 months ago 0 142
Betting odds are a numerical representation of the probability of something happening. They are created by bookmakers who make a book of betting odds for each potential outcome of an ...

This example represents an odds boost of 25% but the most common enhanced odds are for about 10%. Bookmakers may limit the stake at the better odds. Bets are settled at the enhanced odds for that stake and any additional stake applies at the regular odds. The most common odds boosts are for football. Horse racing, tennis and novelty markets are also subject to odds enhancements. Odds boosts are sport and event-specific so have a short term expiry date.

Enhanced odds offers are an important element of a bookmaker’s promotional activity. Offers appear prominently on the Homepage of a bookmaker’s website and mobile app. Bookmakers advertise better odds for a specific event and market on television and in the mainstream and sports betting press. A typical odds boost will be for a major football match. Hence, the most popular league for bookmaker odds enhancements is the Premier League in England.

Recommended betting apps:
Karamba
4.5/5
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
Betway
5.0/5
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
William Hill
5.0/5
William Hill
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.
MansionBet
4.5/5
MansionBet
T&Cs | 18+
New UK members only

1st deposit matched up to £10
Min. dep.: £10
Wagering: 1x first free bet
Odds: Evens (2.0) or bigger
Max. bonus: £20
Valid: 7 days
18+

Enhanced Odds Offers Sports

A typical UK-facing online bookmaker offers odds on up to 50 sports. Odds are available in pre-match, in-play and ante post markets. Betting odds are consistent across most operators and there is very little variance in prices. However, bettors have access to odds comparison sites that highlight which bookmakers offers the best odds. When a bookie enhances odds for a specific market, odds comparison sites highlight the boost. Odds enhancements apply to many sports but these are the most common categories for enhanced odds:

Football

Football is the most popular betting sport in the world. Only specialist bookmakers that focus on one sport such as horse racing do not offer a football betting service. Operators offer odds on matches in about 100 countries, from every continent. However, the most bet on competitions are the main domestic leagues in Europe. Bookmakers offer most odds enhancements on fixtures in the English Premier League, German Bundesliga, Spanish La Liga, Italian Serie A and French Ligue 1. The Champions League is also popular for odds boosts as is the World Cup every four years. The most common markets for enhanced odds sign up offers are the match result after 90 minutes, correct score and first, last and anytime scorer. Bookmakers limit stakes to no more than £50.

Top football betting sites:
LV Bet
4.5 rating
Access over 1,500 daily betting events and top-notch features on desktop or mobile.
Karamba
4.5 rating
Karamba is the realm of great betting opportunities with over 30 sports and fantastic offers!
T&Cs | 18+
New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.
mr.play
4.5 rating
Are you looking for great betting and casino entertainment? mr.play is the place and it cover well over 25 sports!
T&Cs | 18+
Should you join mr.play for the first time from the UK, you can get a £10 bet token. It is a genuine 100% match bet bonus, so you must first place a £10 bet at Evens odds to activate the token. Your free bet is then valid for 14 days. Before expiry, the token must be wagered once at odds of 1.8 (4/5) or bigger. Winnings do not include the free bet stake.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+

Horse Racing

Horse racing is still the main sport in betting offices in the UK. Bettors that move online expect a comprehensive horse racing service. Bookmaker based in the UK offer betting markets on British and Irish racing and some major overseas races and meetings. Odds boosts mostly apply to major championship races at the Cheltenham Festival, Grand National, Royal Ascot and the Derby. These high profile meetings and standalone races are live on free-to-view television. They also receive extensive coverage in the print media and online. Bookmakers hand-pick the races for odds boost. So, the most popular horse racing market for odds enhancements is the winner of the race.

Top horse racing betting sites:
William Hill
5.0 rating
UK's oldest and favourite betting hub offers over 30 betting sports and great promotions.
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.
Betway
5.0 rating
Experience one of the finest betting experience on over 30,000 markets, including live streaming events.
T&Cs | 18+
New members only

1st deposit matched up to £10
1 x 1.75+ odds unlock free bet
Min Dep: £10
PayPal / Debit Card Deposits Only
18+
Betfred
4.5 rating
Find the betting quality of the famous UK retail, right at home or on mobile!
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
10bet
4.3 rating
With 10bet you get over 30 betting sports, an easy and pleasant layout, top live betting features.
T&Cs apply | 18+
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.

Tennis

Tennis is a global sport that takes place most of the year. Bookmakers offer odds for matches on the ATP, ATM Challenger and ITF tours. In any week, customers with UK betting sites can bet on over 10 tournaments. Tennis is rare in that there are more bets during matches than before matches begin.  The sport lends itself to live betting due to fluctuations in the score and odds. The most popular tennis betting markets are the match winner, handicaps and totals. Betting sites boost odds in these markets and the most popular is the match result. Hence, bettors can take advantage of tennis odds enhancements for a maximum stake which is no more than £50.

William Hill Offers

Customers with William Hill benefit from a package of promotions including enhanced odds. Here are the most common offers available with William Hill:

Sign Up Offers

New customers with William Hill can take advantage of enhanced odds sign up offers  which change intermittingly. At the time of writing, the William Hill new customer offer is Bet £10 And Get £30. This is a 300% match bet bonus. Customers activate the bonus by placing a qualifying bet. Hence, the free bets are for three times the value of the qualifying bet. There are odds and staking requirements and the risk free bet expires after a specific number of days. New customers can activate any William hill sign up offers by entering a promo code or bonus code. The William Hill new customer offer complements any enhanced odds for specific sports and events.

£30 in Free Bets
New UK members only | Min. bet: £10 | Wagering: 1x | Odds: ½ or bigger | Max. bonus: 2x £15 free bets | Valid: 30 days | Full T&Cs apply | 18+ | BeGambleAware.org
5.0/5
T&Cs | 18+
New players offer.

You must sign up with the promo code P30.
You get a 2x £15 free bets after placing a £10 bet at ½ odds or higher.
This promo is not available to betting accounts funded via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay.
The free bets are valid for 30 days.
Be sure to always read the full bonus terms on the betting site.

William Hill Odds Boosts

William Hill boosts odds across a range of sports and betting markets. The most popular betting categories for odds enhancements at William Hill are football, horse racing and tennis. Customers using desktop computers and mobile devices can take advantage of enhanced odds. The bookmaker provides better odds on high profile events on these sports. The English Premier in football and Grand National in racing are the most popular for enhanced odds. Price boosts receive plenty of promotion and William advertises their offers. So, the most popular market for William Hill odds boosts is the match winner of a fixture in the Premier League in England.

William Hill Racing Boost
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Bonus Code
3x Boosts up to £20
T&Cs: Existing UK members only | Single bets on horses or greyhounds | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Click the Bet Boost option when placing a single bet on horses or greyhounds and get a boost up to £20, available 3x every day! Existing players offer. You get 3x Bet Boosts every day. You must click the Bet Boost option when placing a bet. Only single bets on horse or greyhound races get a Bet Boost. This promotion does not combine with other odds boost or enhancement promotions. Bet Boosts expire at 23:59 (UK time) each day. Be sure to always read the full bonus terms on the betting site.
William Hill Acca Freedom
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Bonus Code
Daily Bet Boost or Insurance
T&Cs: Existing UK members only | Bet Boost for accas of 3+ bets | or Insurance for accas of 5+ bets | Handicap, totals, enhanced markets and free bets excluded | Full T&Cs apply | 18+ | BeGambleAware.org
William Hill Best Odds Guaranteed
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Bonus Code
BOG on All UK & Irish Horse Races
T&Cs: Existing UK members only | Win bets | Max.: £25,000 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
If you’re a fan of the horse and greyhound racing scene in the UK and Ireland, be sure to check William Hill’ Best Odds Guaranteed. This promotion is available from 10:00 on the day of the race and until start. The promotion is only available on win markets on all UK and Irish horse and greyhound races. Winnings from BOG are limited to £25,000 per day. Be sure to always read the full bonus terms on the betting site.

Other Betting Promotions

The accumulator is a popular football bet with William Hill. It combines a number of matches and the marker is the match winner. William hill boosts the odds for a winning accumulator. The bet must have four selections or more and the returns increase on a sliding scale. The range of boosts is generally 5 to 50% and the number of legs goes from a fourfold to 15-fold. However, there is a limit to what one customer can win from an odds boost on one bet. William Hill enhanced odds are on offer for a selected winner of leagues and Cup competitions. Customers can take advantage of enhanced odds in ante post markets for a maximum stake which is usually £25.

William Hill Extra Places
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Bonus Code
Enhanced place terms
T&Cs: Existing UK members only | Enhanced each way terms at 1/5 odds | Available on selected horse races | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Enjoy a higher chance of each-way earnings with your horse racing bets. You can get double the available extra places on top races! Minimum runners will apply for enhanced place terms. Enhanced each way terms at 1/5 odds unless otherwise stated. Be sure to always read the full bonus terms on the betting site.
William Hill Tennis In-Play Insurance
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Bonus Code
Up to £100 Free Bet
T&Cs: Existing UK members only | 10% back on net loss | Live tennis bets only | Free bet valid 4 days on any sport | Full T&Cs apply | 18+ | BeGambleAware.org
More Info
Get 10% up to £100 on net losses made during in-play tennis betting for the last week. This insurance comes in the form of a free bet. You must place a single bet on live tennis. You get 10% of your net losses up to £100 in the form of a free bet. Bets placed with another promotion such as a free bet do not qualify. The free bet is credited by the following Monday midday and must be used with 4 days. Be sure to always read the full bonus terms on the betting site.
William Hill Cricket In-Play Insurance
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Bonus Code
Up to £100 Free Bet
T&Cs: Existing UK members only | 10% back on net loss | Live cricket bets only | Free bet valid 4 days on any sport | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Place bets on your favourite in-play Cricket events and get a 10% insurance back on your net losses up to £100 in free bets. You must place a single bet on live cricket. You get 10% of your net losses up to £100 in the form of a free bet. Bets placed with another promotion such as a free bet do not qualify. The free bet is credited by the following Monday midday and must be used with 4 days. Be sure to always read the full bonus terms on the betting site.

Bookie Sign Up Offers

Bookie sign up offers are a method to attract new customers. All the major UK-facing bookmakers have a sign up that complements odds enhancements. These betting promotions are subject to general and offer specific Terms & Conditions. New customer offers are generally one of these three types:

No Deposit

A no deposit betting bonus results from a bettor opening an account. The bonus appears in a customer’s balance after registering with the operator. A no deposit bonus is not related to any qualifying deposit or bet. However, these bonuses are usually for a small amount, such as £10. They are basically free gifts and not related to any staking or odds requirements. Customers enter an optional promo code or bonus code to activate the bonus.

Betway Football 4 To Score
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Bonus Code
£50,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4x 1st scorer on selected games to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the first scorers? If so, be sure to submit your tips to Betway before the start of the match and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible football matches are available online. Be sure to read the full T&Cs on the betting site.
Betway Horse Racing 4 To Win
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Bonus Code
£1,000-10,000 Daily Jackpot.
T&Cs: Existing UK customer offer | Predict the 4 to Win before the race starts to win a share of the daily jackpots | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Can you predict the winners of the daily races? If so, be sure to submit your tips to Betway before the start of the race and you might win your share of the daily jackpot. The prizes are credited within 72 hours after having contacted the customers. Eligible races are available online. Be sure to read the full T&Cs on the betting site.
William Hill Extra Places
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Bonus Code
Enhanced place terms
T&Cs: Existing UK members only | Enhanced each way terms at 1/5 odds | Available on selected horse races | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Enjoy a higher chance of each-way earnings with your horse racing bets. You can get double the available extra places on top races! Minimum runners will apply for enhanced place terms. Enhanced each way terms at 1/5 odds unless otherwise stated. Be sure to always read the full bonus terms on the betting site.

Match Deposit

A match deposit betting bonus is linked to the first deposit after a new customer has opened an account. If the value of the free bet bonus equates to the qualifying deposit, it is a 100% match deposit bonus. So, a 50% match deposit bonus is one in which the free bets are half the value of the qualifying deposit. And free bets from the bonus do not include the free bet stake. Bonuses expire after a specific number of days which is usually 7 or 30 depending on the value of the free bets.

10bet Sign Up Offer
PLAY10
Bonus Code
50% up to £50
T&Cs: New UK members only | Min. dep.: £15 | Wagering: 8x (bonus + deposit) | Min. odds: 4/5 singles, 2/5 accas | Max. bonus: £50 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
The 10bet sign up offer allows new customers to claim up to £50 in the form of a 50% match deposit bonus. The minimum deposit is £15 and a deposit of £100 applies to claim the maximum bonus. However, there is a wagering requirement of eight times the deposit and bonus and the bonus expires after 30 days. Odds restrictions apply for the qualifying bets and bonus for this 10bet welcome offer. Be sure to read the full Terms and Conditions on the betting site.
Betway eSports Welcome Bonus
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Bonus Code
£10 Free Bet.
T&Cs: New UK members only | 1st deposit matched up to £10 | 1 x 3/4+ odds unlock the free bet | Min Dep: £10 | PayPal / Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Betway offers a 100% matched free bet to users registering for the first time and based on their first deposit. You must deposit £10 or more within 7 days after registration and wager once on odds of at least 3/4 (single bet), 2/4 (each way bet) or 2/5 (system bet) to unlock the £10 free bet. You then have 7 days to use your free bet (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.
Betway Welcome Bonus
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Bonus Code
£10 Free Bet
T&Cs: New UK members only | 1st deposit matched up to £10 | 1 x 1.75+ odds unlock free bet | Min Dep: £10 | PayPal/Debit Card Deposits Only | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Betway offers a 100% matched free bet to users registering for the first time and based on their first deposit. You must deposit £10 or more within 7 days after registration and wager once on odds of at least 3/4 (single bet), 2/4 (each way bet) or 2/5 (system bet) to unlock the £10 free bet. You then have 7 days to use your free bet (multi-line multiple bets excl.). Be sure to read the full T&Cs on the betting site.

Match Bet

A match bet bonus is related to the qualifying first bet. When the free bet is for the same value as the qualifying bet, it is 100% match bet bonus. A 200% match bet bonus is one in which the free bets are for twice the value of the qualifying bet. However, a match bet bonus is subject to the operator’s bonus specific and general Terms & Conditions. The best match bet ones are transparent and easy to achieve within the timeframes. The upper limit for free bets is usually up to £50.

Betfred Welcome Bonus
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Bonus Code
Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
mr.play Welcome Bonus
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Bonus Code
Bet £10, Get £10
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x free bet | Odds: 2.0 for the qualifying deposit and 1.8 for the free bet | Max. bonus: £10 | Valid: 14 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New UK customers can claim £10 in the form of a bet token. This is a 100% match bet bonus because the value of the bet token equates to the qualifying bet. However, this bet must be at minimum odds of 2.0 (1/1) and the free bet token expires after 14 days. The bet token is valid at odds of 1.8 (4/5) or bigger and any winnings do not include the free bet stake. Keep in mind that deposits via Skrill, Neteller and PayPal do no qualify for this promo. Be sure to read the full T&Cs on the betting site.
Bwin Sign Up Offer
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Bonus Code
£20 Backup Bet
T&Cs: New UK members only | Min. dep.: £10 | Min. bet: £20 acca of 3+ | Min. odds: 1/2 | Wagering: 1x | Max. bonus: £20 | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New Bwin UK customers activate the Bwin welcome offer with a minimum deposit of £10 and a qualifying bet of £20 on 3+ selection at odds of 2.0 (Evens) or bigger. The company credits the free bet for losing qualifying bets. However, any winnings from the Bwin welcome bonus free bet do not include the stake. Keep in mind that horse racing bets do not qualify. Additionally, the offer is only available for limited deposit options. Be sure to read the full Terms and Conditions on the betting site.
Sportingbet Welcome Bonus
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Bonus Code
£10 MoneyBack Free Bet
T&Cs: New UK members only | Min. bet.: £10 at odds of 2.0+ | Horse racing excl. | Max. bonus: £10 if losing first bet | Valid: 7 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
With Sportingbet, you either win your first bet or get a refund! Deposit and wager at least £10 on odds of 1/1 or higher to qualify. Note that only deposits via bank transfer, dinners, eWire, InstantBank, InstantBanking, Kalixa, Maestro, Mastercard, Qiwi, Visa and Wire qualify your for this promo. Also horse racing bets, or voided and cashed out bets do not count either. Should you lose your first bet, you get your money back as a £10 free bet. Be sure to read the full Terms and Conditions in the betting site.

Free Bet Offers

Bookmakers also provide free bet offers to existing customers. These free bets are often sport and event-specific and have a time limit. A risk free bet has a maximum value which is usually no more than £50. However, bookmaker free bets are conditional and linked to an event or outcome.  Bookmaker free bets complement enhanced odds that are related to one market in a selected event.  Therefore, free bets and odds enhancements are part of a package of concessions with bookmakers for existing customers.

Betfred Free Bet if 2nd
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Bonus Code
£10 Free Bet
T&Cs: Existing UK members only | Win and each way bets | Refund up to £10 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Customers receive a free bet if the selection they back finishes second in a horse race. The offer applies to several races and the maximum free bet is £10. So, free bets are valid for seven days and any returns do not include the free bet stake. Betfred online announces the qualifying races in good time for customers to see the promotion and claim Betfred free bets. Be sure to read the full Terms and Conditions on the betting site.
Betfred Welcome Bonus
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Bonus Code
Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
More info
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.
10bet Horse Racing Free Bet
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Bonus Code
£10 Free Bet
T&Cs: Existing UK members only | Win or Each Way bets | Backed horse beaten by a head | Refund up to £10 | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Account holders must contact customer support to activate the offer. If a horse the bettor backs is beaten by a head or less, 10bet will refund the stake up to £10 in the form of a free bet. Win or each way bets count for this promotion. The free bet equates to the value of the qualifying bet which has to be for a stake of up to £10. However, any winnings from the 10bet free bet do not include the stake and the free bet expires after seven days. There is an odds requirement for the free bet of 1.8 (4/5) to 8.0 (7/1).
MansionBet Faller Insurance
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Bonus Code
£25 Free Bet
T&Cs: Existing UK members only | Single bet of £5+ on selected jump races and markets | Full T&Cs apply | 18+ | BeGambleAware.org
More info
Bettors will be credited with up to £25 in the form of a free bet if a horse they back falls, unseats its rider or is brought down. The qualifying is bet is for £5 or more on winner markets on selected jump meetings in the UK and Ireland. Be sure to read the full T&Cs on the betting site.
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Enhanced Odds Bonus FAQ

Enhanced odds bonuses is what bookmakers use to boost the odds on a particular outcome, encouraging players to register a new account and place a bet. This is predominantly prevalent when it comes to the most prestigious sporting events in the world, such as the Champions League or the Cheltenham festival. Enhanced odds bonuses are offered when one selection is a strong favorite, increasing your chances of winning more thanks to more attractive odds.

For instance, if Manchester United is playing against Burnley, the standard odds offered on Manchester United winning the match might only be 1/5. This means that when you place a bet of £5.00 on Manchester United to win, you will only receive a payout of £6.00, giving you a profit of £1.00. A bookmaker might decide to enhance the odds on Manchester United to 5/1, generating a payout of £30.00 when placing the same £5.00 bet.

Although enhanced odds offers might seem highly attractive to punters in the UK, it should be noted that these betting promotions are attached to strict terms and conditions. The first restriction for bettors in the UK is that enhanced odds are only available for newly registered customers. The other noteworthy caveat is that enhanced odds bonuses are often capped by a maximum bet size and/or a minimum bet value imposed by bookmakers.

It’s also worth mentioning that enhanced odds sign up offers usually payout in the form of bet tokens as opposed to real cash. This essentially means that you’ll need to meet wagering requirements before the winnings can be withdrawn on your account.

If you are interested in placing a bet at one of our recommended bookmakers, you might be wondering what will happen if the odds change after you placed your bet? The great news with bookmakers in the UK is that you will always know your potential win because you’ll receive a payout based on the odds that were displayed when you made your bet.

However, this is not always an advantage. It’s highly possible for odds to lengthen after you placed your bet. This basically means that you could end up with less of a payout compared to someone who placed a bet later than you. Thankfully, there is also the possibility that the odds will shorten significantly after you placed your bet, allowing you to benefit from a bigger payout while the odds were still at their longest.

The best bookmakers in the UK will always set initial odds for an upcoming sporting event. These initial odds are generated by a computer and are based on the probability of various outcomes. The initial odds you see at your favorite sportsbetting site are early prices and are subject to change. There are two primary reasons why betting odds will change.

The first reason why odds will fluctuate is when there is a change in either the venue or the condition of the players. For instance, the odds will change when the goalkeeper of a particular team is injured hours before the match and is unable to participate. The second reason why odds will fluctuate is when more money is placed on one of the players or teams. The bookmaker will then change the odds to balance their books and reduce the risk of paying out more winnings.

5 promises you that the bookmaker will payout at the biggest odds, even if the initial prices are bigger compared to the prices you took when you made your bet. For instance, let’s say you place a bet on a horse with odds of 12/1. However, the initial price decides to drift to 25/1. With the best odds guaranteed promotion, you will receive a payout at the highest odds which in this case is 25/1.

As with all offers at bet365, the best odds guaranteed promotion will have strict terms and conditions that players in the UK will need to be aware of. Although you will always benefit from the biggest odds, it’s vital to know the rules before taking up the offer. The best odds guaranteed promotion is applied to any Ireland and UK greyhound and horse races. However, it will not be applied to any Australian races. The promotion is fulfilled in real cash and will apply to each-way and win fixed odds markets as well as enhanced placed terms markets.

The best odds guaranteed promotion will include board prices, singles and multiples early prices at bet365, and any showcase bets on horse racing events where a fixed prize is presented.

When you make use of the Each Way Extra option at bet365, you will get the opportunity to decrease or increase the number of places in a horse racing event. This enhanced place option will become available when you use an Each Way bet on selected horse racing events. When you take advantage of the Each Way Extra option, you’ll be able to add places to your Each Way bet on horse racing and enjoy a reduced price. Alternatively, you can remove places from your Each Way bet and increase the odds on your bet selection.

Bettors in the UK will be able to access this option by clicking on the Each Way Extra tab within the race card header at bet365. This will display additional place terms that will be available on your selected race. Once you’ve made your price selection along with the corresponding number of places on your Each Way Extra coupon, all the information will be displayed on your bet slip. You will also have the freedom to adjust the place terms on the bet slip.

An Each Way Extra bet will not be eligible for the Best Odds Guaranteed and Price Promise options at bet365 unless a new player selects place terms that tie with the Each Way and standard Win market for the selected race. When enhanced place terms are provided on a race and a new player selects this option, the best odds guaranteed option will not be available.

We recommend some of the most prestigious bookmakers in the online gaming industry and all of them are passionate about horse racing. It’s for this very reason why bettors in the United Kingdom are treated to enhanced each way bet options on a daily basis. With dozens of captivating meetings every day, the enhanced each way bet is the go-to when it comes to horse racing.

An enhanced each way bet is essentially a combination of each way betting and enhanced odds betting. The enhanced odds will provide bettors in the UK with the opportunity to win, even if the selected horse doesn’t. The each way bet will consist of two bets, one on the selected horse to place and one on the selected horse to win.

Over and above this, the best bookmakers further enhances those odds to increase your chances of winning. Every day, the top bookmakers will select several horse racing events and add an additional place. So, if the selected race was scheduled to payout on 3 places in an each way bet, it will be increased to payout on four places instead.

In the unlikely event of non-runners, most online sports betting sites will remove the enhanced place terms or simply update the place terms that are offered. Bets that were placed prior to the update or removal of the market will be settled at the time the bet was placed.

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