We’re only two weeks away from a European Championship with a major difference. However, seeing England at odds of 5/1 with some of the best online bookmakers in the United Kingdom is at least a sign that there is still some things that will never change.

As spectators make their return to football stadiums, albeit at a much smaller capacity, will we finally see a reversal of the non-existing home advantage in football stadiums? Hopefully, not when it comes to England.

How will fan engagement make a difference in the betting market? What can online sports betting sites do to create more interactive betting participation for homebound bettors? And what will happen to the acquired players once the tournament is completed?

We at BookiePro decided to talk to Thomas Molloy who is the Trading Director at Pronet Gaming’s Online Sportsbook along with Morten Hauge who is the Head of Sports at Aspire Global.

£10 Free Bet & £3,000 Battle
T&Cs: New UK members only | Min. bet.: £20 at odds of 2.0+ | Free bet wagering: 1x at odds of 1.80+ | Max. bonus: £10 | Valid: 14 days | Full T&Cs apply | 18+ | BeGambleAware.org
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New Karamba members from the UK or Ireland get a £10 Free Bet after a first deposit and bet of £10 at odds of Evens. Your free bet is then available in one bet at odds of 4/5 or higher. But that’s not all! Once you’re through with your free bet, you get access to the special new bettors’ battle for additional prizes! That is if you cumulate more bets than your fellow Karamba bettors. Note that deposits via PayPal, Neteller, Paysafe or Skrill do not qualify for this offer. Be sure to read the full Terms and Conditions on the betting site.

Thomas Molloy on the Upcoming Euro 20 Tournament

Euro 2020 is finally here after waiting 12 months from the original date. However, there is still so much uncertainty with only a couple of weeks to go before the opening match between Italy and Turkey on 11 June 2021.

Hosting the event across a multitude of countries all over the continent was a brilliant idea before COVID-19 but at this point, we can’t say for sure what impact the efforts of the virus will have on the football tournament.

In fact, we still don’t have a clue whether or not the tournament will be held in a single country after the events that occurred in the past year. While there has been major success with the vaccine roll-out across the United Kingdom, how many fans will actually be allowed into the stadiums when the tournaments gets underway? The most recent figures suggest that stadiums will only be able to entertain a 25% capacity. However, this is likely to differ from one country to the next.

Despite all the uncertainty, we are confident that most of the top football players will show up and produce during the tournament. However, there has always been high expectations for England to win but with the odds at 5/1, we are doubtful UK bettors will back their country.

Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
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T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.

Morten Hauge on the Upcoming Euro 2020 Tournament

When you look at fan engagement, it will be quite different for a number of reasons. There has always been prestigious tournaments consumed by spectators in large gatherings within pubs and public areas. While there are some countries that will be fortunate to enjoy the same experience, it’s very likely that Europe will still suffer from social distancing and lockdown restrictions.

With that in mind, the European Championship will still rank as one of the most watched sporting events in 2021 because there isn’t a great deal of content available at this time. Streaming platforms like HBO and Netflix can only do so much, so sporting events are far more important.

This is obviously immensely positive for the online betting market and bookmakers understand how important it is to provide such an entertaining experience for a wider audience. One thing that will be essential during the tournament is scalable platform technology due to the high influx of newly registered customers that are expected to register with online sports betting sites.

Access to more processing power is vital and it needs to be cloud-based as well. Fortunately, this will not be an issue for some of the best sports betting sites in the UK because each of them have proven that they can stand up to the biggest tasks.

Visit the Bookmaker review section at BookiePro and sign up today to place your bets on Euro 2020!

Bet £10, Get £30
T&Cs: New UK members only | Min. dep.: £10 | Wagering: 1x | Min. odds: Evens (2.0) or bigger | Max. bonus: £30 | Valid: 60 days | Full T&Cs apply | 18+ | BeGambleAware.org
4.5/5
T&Cs | 18+
New customers can claim £30 in the form of free bets after placing the first bet for £10 using the optional Betfred promo code. After Betfred login, the qualifying bet is at 2.0 (Evens) of bigger and on any sports market. However, any winnings from the free bet does not include the stake and the free bet amount expires after seven days. Be sure to read the full Terms and Conditions on the betting site.

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